How Wells Fargo, Capital One and Umpqua Bank Use Content Marketing to Engage Small Businesses
Banks haven’t always been thought of as at the forefront of innovative marketing approaches, generally favoring more conservative measures more in line with their highly regulated and no-nonsense business of watching over people’s money.
Guide and Advise
Many small businesses look to their banker as a trusted adviser, and Wells Fargo is capitalizing on that role withWellsFargoWorks.com, a site offering articles, videos, infographics and other content aimed at helping entrepreneurs at every stage of their business.
Last summer, the bank added the Business Plan Center, which offers tools and guidance for creating a business plan, including essential functions like operations, financials and marketing. The center has garnered nearly 1 million visits and more than 9,000 business plan tool sign-ups.
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